Pop diva Celine Dion has launched her new fragrance. The singer worked closely with the Coty Beauty and created the unique scent called Belong.
"This fragrance is about celebrating life," says Celine of her new scent. "Let the world see the real you and always belong to the moment. It's about a woman's inner beauty, her confidence, her passion, and her sensuality. It's the way I like to feel about myself."
Belong highlights the intimate side of Celine's off-camera life -- Celine, the dedicated mother. Celine, the loving wife. Celine, the strong and confident woman. The singer was involved in every aspect of the development of Belong from the design of the elegant pentagon shape bottle, to the scent itself.
Each set of fragrance notes in Belong conveys emotions that are constant throughout Celine's life. The top notes consist of a unique "Joie de Vivre" composition, conveying a sense of pure joy with sparkling and fresh notes of Red Pepper Berries, Bergamot and Watery Pineapple. The middle notes evoke warmth with elegant and delicate Sherry Baby Orchid, Crystal Peony and Cotton Flower. To reflect Celine's singular, quiet, inner spirit, the base features Hinoki Wood, commonly used to build Buddhist temples as it is believed to have inherent spiritual qualities.
World-renowned fashion photographer Peter Lindbergh shot the black and white advertising campaign for the sent. The striking exposure of Celine's inner beauty and passion for life are shown in the campaign. The photos truly capture the more intimate, playful side of Celine. The tagline "Belong to the moment" captures Celine's philosophy of being true to the moment, and belonging to it.
"In Belong, Celine reveals a little bit more of the woman Coty has come to know behind-the-scenes," says Eric Thoreux, President, Coty Beauty Americas. "The new fragrance reflects where Celine is right now in her life -- enjoying her family when she is out of the spotlight. It is a timely addition to the Celine Dion Parfums fragrance portfolio, and one that we believe will add to the incredible global success of the brand."