Czech supermodel Eva Herzigova did not let herself fall behind and joined the growing rank of celebrities willing to impress their names on the long list of fashion brands. On Tuesday Wonderbra sexy model unveiled her first clothing
collection in Paris, during Paris Fashion Week. After launching her label with a swimwear line a year ago, Herzigova has now expanded it into clothing and shoes and plans to introduce much more, including bags, sunglasses, body products and maybe even a spa.
Hopefully in the future I will be able to do something big, she told Reuters.
Though the 31-year-old is still in demand and has a busy schedule modeling for the likes of Louis Vuitton and Calvin Klein, she stays aware of the booming market for celebrity brands. But Herzigova said she was not afraid of competition in this area because she was in control of her product, unlike other celebrities who license their names to third parties.
I am there from the beginning to the end. I go and pick the fabrics, I go and pick the colors, I go to the production, I deal with the office, I do everything, said the supermodel.
I was not licensing my name to a product that I didnt like, it was truly a necessity to create, it was to do something on my own and not to attach my name to a product.