Danish supermodel Helena Christiansen is getting to know what it feels like on that other side of the camera, reports the British Vogue. Carlsberg Export has hired her as a photographer to shoot ads for their new campaign entitled Desirably Danish.

The campaign is said to celebrate the hottest things that originate from Denmark.

“I love the fact that Carlsberg Export's campaign is based on celebrating the positive, stylish and design-lead attributes that Denmark has to offer," said supermodel -turned-photographer.

Helena has chosen model Vibe Sorensen for the shoots, slated to appear on Carlsberg Export packaging and bar table ads. So far, Desirably Danish will be the biggerst commercial job for the budding photographer Christiansen.