Hollywood actress Drew Barrymore is the new spokesmodel for Lancome. The American star has Joined Elizabeth Jagger on the list of the cosmetic giant’s faces and will promote the company’s French Riviera Collection Spring 2005.

The decision to pose for the campaign was made under the pressure of Drew’s friend of six years, world-renowned make-up artist Gucci Westman, reports British Vogue. Inspired by the revelation of color, femininity and seduction, Ms. Westman’s created an inimitable image for Drew, who shows off some bare areas of her tempting body on glossy magazines across the world.

“What could be more beautiful than colour like this?” said Drew, when she saw the collection.

In December, the cosmetic company held 2004 Lancome Makeup Artist of the Year competition in Toronto.