Sex and the City star Kim Catrall has been selected by Bacardi USA to promote a low-calorie alcohol drink. The raunchy Samantha will now be the celebrity spokesperson for Bacardi Island Breeze and the new face of the product's ads. The series of print and cable television ads are being created by the New York based firm of Avrett, Free, and Ginsburg.

"I am thrilled to be working with Island Breeze," said 48-year-old Cattrall. "A spirit with great taste and half the calories of wine and traditional spirits -- what took so long?"

"I have always enjoyed cocktails socially, but I have been conscious of both the calories and drinking in moderation," she added . "That is why I agreed to endorse Island Breeze. It is the first lite spirit. Now, I can have great tasting, lighter cocktails that are low in calories. Now that's sexy."

Bacardi’s development chairman Alfredo Piedra said they chose Catrall with the hope she would bring her enterprising image to the brand.

"Kim is the perfect example of a strong, independent woman who lives life to the fullest. She is an icon; a powerful, 'she gets what she wants' kind of woman. Both adult men and women can relate to Kim, making her the perfect fit to represent Island Breeze," he said. "We believe Kim will help do for Island Breeze what Sex and the City did for the cosmopolitan cocktail."

The product, infused with a natural sugar substitute, will be available throughout the US in May, coming in three flavours – key lime, coconut, and wild berry.