Singing diva Celine Dion continues her perfumery project with beauty company Coty and will soon launch new fragrance. “Belong”, created by perfumer Christophe Raynaud, is described as a “refined and joyful” scent that includes red pepper berries, bergamot and pineapple, sherry baby orchid, crystal peony, cotton flower, and hinoki wood, which is used to build Buddhist temples in Asia.

The new perfume is created to appeal to a more youthful audience comparing to the star’s original scents. “We tried to make the concept more fresh and vibrant, and, therefore, a bit younger,” commented Eric Thoreux, president of Coty Beauty Americas, according to WWD. “The new fragrance reflects where Celine is right now in her life.”

The fragrance will be sold in a pentagon-shaped glass bottle with an engraved silver collar topped with a floating, silver cap. will be available this spring in midtier and specialty stores, such as J.C. Penney Co. Inc., Sears, Roebuck & Co., Kohl’s Corp. and Ulta, in a 0.5-oz. bottle for $20, a 1.7-oz. bottle for $35 and a 3.4-oz version for $48. “Belong” will also include two ancillary products, a shimmer powder in a puff for $16 and a body lotion for $12.50.

Black-and-white print campaign, photographed by Peter Lindbergh, will feature laughing 36-year-old Celine, sitting lazily on a director’s chair against the backdrop of an old-fashioned movie set, and tag line “Belong to the moment”. “The black-and-white photos play into the whole documentary style we wanted to portray of the real Celine,” said Marsha Brooks, vice president of new business development for Coty Beauty.