Coca Cola asked a group o leading designers to create their own interpretations of Coke bottles. After British designer Matthew Williamson made three limited edition bottles last year, which have become collector items, the giant American company approached the likes of shoe designer Manolo Blahnik, hip-hop mogul Damon Dash, fashion designers Jonathan Saunders and Gharani Strok, Manchester United footballer Wayne Rooney, and fashion stylist Bay Garnett to design "what brings them sunshine".
Other TV, sport and fashion stars to take part in the project were Avid Merrion, Trevor Nelson, Del Marquis from the Scissor Sisters, Julian Clary, Sugababes, Jesse Wood and Josh Lewsey. The celebrities found the proposal fun and enjoyed the creative process. Manolo Blahnik, for instance, said, according to British Vogue, that he was inspired by simply the joy of "designing something that made him smile".
All the exclusive bottles will be auctioned to raise money for the Terence Higgins Trust, the UK's leading HIV charity. The designer’s versions by Blahnik, Saunders, Del Marquis and Nelson will be reproduced and available at Harvey Nichols stores nationwide from June.