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March 11 2005  

French Ad Banned for Offending Church


French Ad Banned for Offending Church

Clothing advertisement, based on Leonardo da Vinci's Christ's Last Supper, has been banned at the requests of church representatives.

France’s Catholic Church objected to the “innovative” version of the 15th-century fresco, which features a female Christ and two apostles embracing a bare-chested man in jeans, used by French designers  Marithe & Francois Girbaud.

The French judge called the display "a gratuitous and aggressive act of intrusion on people's innermost beliefs" and ordered to pull down all posters within three days.

In Milan the controversial posters were banned last month after Italy’s advertising regulators said the ad used Christian symbols, such as dove and a chalice, that would be offensive to some people.

"When you trivialise the founding acts of a religion, when you touch on sacred things, you create an unbearable moral violence which is a danger to our children," said lawyer Thierry Massis, according to BBC News.

"Tomorrow, Christ on the cross will be selling socks."

But lawyers for the fashion house are reportedly planning an appeal, arguing that the designers did not intend to offend anyone with the campaign, which is said to be inspired by Dan Brown's bestseller The Da Vinci Code, and that banning of it would amount to censorship.

"The work is a photograph based on a painting, not on the Bible," said lawyer Bernard Cahen.

"There is nothing in it that is offensive to the Catholic religion. It is a way of showing the place of women in society today, which is a reflection of our changing values."

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