Giorgio Armani hosted the preliminary Annual Gen Art Film Festival bash at Armani Casa shop in Beverly Hills on March 23. The event was held in honor of the 10th film festival of Gen Art, "one of the leading arts and entertainment organizations dedicated to showcasing up-and-coming talent in film, fashion, visual arts, and music", according to the invitation, which will take place from April 6-12 in New York City.

A host of guests included Samuel L. Jackson, Peter Coyote, Amy Adams, James Duvall, Melissa Sagemiller, Lauren German, Marne Patterson, Johnny Abrahams, HBO’s Entourage star Adrian Grenier, and foreign actresses Kylie Bax of New Zealand and Izabella Miko of Poland. Model and actress Carmen Electra showed up in a low-cut white beaded Armani cocktail dress.

Chinese actress Bai Ling attended the evening wearing a denim mini skirt from Armani, a revealing red bouclé sweater and a cap. "I’m going to be in ‘Playboy’ magazine!" the Star Wars III star told FWD. "We just did the photo shoot. I was a little embarrassed, but I think it will be beautiful."