Supermodel Gisele Bundchen appeared in New York’s Times Square yesterday to launch a campaign for Victoria’s Secret new brassiere.
The innovative bra, IPEX, is claimed to be the most technologically advanced bra ever made and is patent pending. After two years of work that involved ten designers, Victoria's Secret delivered the product, which, in contrast to all bras that give the volume but have unnatural shapes and edges, is shaved and layered to enhance curves while minimizing detection. The bra features a graduated pad and offers “maximum coverage at the center” and is “weightless at the edges”.
The Brazilian beauty appeared in both black-and-white print campaign and TV commercials, to come out in March.
“Personally, I just don’t like a lot of padding in my bra. I like me. That’s why I like this one. It’s light, but I don’t have to worry about anything showing,” curvaceous Gisele praises the bra on the company’s web-site.
On February 27, the 24-year-old attended the 77th annual Academy Awards, accompanying her boyfriend Leonardo DiCaprio nominated for best actor role in The Aviator.