L.A.M.B. has signed up the agreement with the Royal Elastics. The RE, which is owned by K-Swiss, first became known as the underground fashion line in London in the late 90s and is now represented in the top magazines and malls all over the world - from New York to Tokyo.

The Creative Director of L.A.M.B. is Gwen Stefani, whose personal eclectic style best features the idea and philosophy of the company. Its motto is “Made With Love”.

"L.A.M.B. represents all things that I love. It's very much about my style and how I like to put things together. L.A.M.B. is something that I want to wear everyday, and I'm really excited to be adding a collection of L.A.M.B. sneakers to my closet," says Stefani, who was recently titled as the "Most Fashion-Forward Artist" by <i>Vogue</i>.

L.A.M.B. (an acronym for Love Angel Music Baby) was first presented as the Stefani’s first independent solo album, which had a great success.

This season the sneakers from the new collection created as a result of the co-work of two companies will appear in the best stores. The price will be $99- $180.

K-Swiss Inc including Royal Elastics designs athletic footwear for high sport performances and fitness activities as well as casual wear.