The popular Italian fashion jewelry company Damiani Jewelry chose Nordic blond Gwyneth Paltrow as the new face for their latest ad campaign.

The star of “Sylvia” reveals herself wearing a new selection of jewelry, among them diamond cross, bracelet and ring.

Paltrow symbolized classic elegance during the photo shoot.

Damiani Jewelry Company designs unique pieces of jewelry since 1924.  They had had the golden couple Aniston and Pitt promoting their wedding rings, which also caused lots of gossip and controversy. The couple claimed that the company was trying to sell cheaper versions of their exclusive rings and filed a law suit againts them. The suit, however, never reached the court.

Pitt went into designing jewelry with the design of ex-wife Jennifer.