One of the top Knightsbridge stores Harvey Nichols has launched a new advertising campaign to boost the spring-summer sales. This time, the store has come up with an offbeat advertising idea to lure customers into buying its new collection.

Main message of the campaign is to buy the most desirable thing by sacrificing another one. For example the March ad offers customers to eat only baked beans for the whole month to afford buying Christian Louboutin shoes. The April idea is to stop buying loo paper to get the Luella Bartley bag.

Julia Bowe, the marketing director of Nichols, says:” The campaign taps into the real insight of the priorities of the young fashion lover of today who will do anything to get the latest must have item.”