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January 18 2005  

Hugo Boss Unveils Its Soul


Hugo Boss Unveils Its Soul

German fashion brand Hugo Boss, whose fragrance license is held by Procter & Gamble, is launching men’s fragrance Boss Soul on February 1, 2005.

As reports Fashion Monitor Toronto, the scent, formulated by Ursula Wandel of Swiss flavor and fragrance manufacturer Givaudan, includes a mixture of black pepper, mandarin, bergamot, cardamom, cinnamon, lavender, coriander, musk, amber and Tamboti wood. It comes in a packaging and bottle designed by France-based company Ateliers Dinand.

Another fragrance launch for men called Hugo Energize, targeting the 18-25 year old audience, is to follow soon.

Boss’ skincare line for men, planned to appear on the market in June 2005, has been postponed to an unspecified period of time. “The line will come out but we have to wait for the right time and the right conditions,” explained P&G Beaute director France Jonathan Hewlett.

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