American youth-oriented apparel label Abercrombie & Fitch has outraged the governor of West Virginia with a T-shirt. The shirt, (selling on the company's Web site for $24.50), is emblazoned with a map of West Virginia and the words, "It's all relative in West Virginia."

Gov. Bob Wise, says that the shirt is an offensive play on the stereotype of West Virginia as a haven for incest. In a letter sent Monday to Abercrombie & Fitch's chairman, Michael Jeffries, Mr. Wise demanded that the company stop selling the shirt and destroy its entire stock.

"By selling and marketing this offensive item, your company is perpetuating an inaccurate portrayal of the people of this great state," Mr. Wise wrote. "Indeed, such a depiction of West Virginians undermines our collective efforts to communicate a positive representation of the spirit and values of our citizens."

However, acccording to the New York Times, the company has no plans to stop selling the shirt, calling it a popular product. Abercrombie & Fitch have issued a statement that said, "We love West Virginia."

"We love California, Florida, Connecticut, Hawaii and Nebraska, too," the statement said. "Abercrombie & Fitch was born and raised in the U.S.A., and we honor all 50 states of the union."

http://www.nytimes.com/