Bravo, Miramax Television, and ELLE magazine announced recently, that Cotton, Inc., and L'Oreal have signed on as inaugural sponsors of the upcoming "Project Runway." The series will give aspiring designers the chance to launch his or her career in notoriously hard to crack world of fashion. Young design talents will have the chance to display their creations in front of a panel of top designers, fashion editors, photographers and stylists that will be spearheaded by Heidi Klum.

Contestants will be cut on a weekly basis until only three remain to face-off with debut collections on the runway at New York's Fashion Week in February 2005. The winner's designs will be photographed for ELLE by the magazine's world-renowned Publication Director, Gilles Bensimon.

"We couldn't be more pleased than to have Cotton Inc. and L'Oreal as our very fashionable partners on 'Project Runway'," said Hanna Gryncwajg, Senior Vice-President, Bravo Advertising Sales. "These two sponsors will have an opportunity for an organic integration in, and on-air association with, a series that is sure to create a strong buzz among consumers."

Supported by Gen Art, Bravo, Miramax and ELLE will begin holding open casting calls for the show on June 15 in Los Angeles. Following Los Angeles, open calls will take place in the three other major fashion cities, Chicago, New York and Miami. Auditions in Chicago will take place on June 19, New York City on June 21 and 22 and Miami on June 25. Attendance at one of these casting calls is mandatory to be considered as a contestant on "Project Runway."

The show will debut on Bravo this fall.