The British model-turned actress Camilla Rutherford is the new face of MaxFactor and will appear along with fellow models Catherine Hurley and Eugenia Silva in television and print ads due to be released in October. The Oscar-winning Gosford Park actress, who has appeared on the covers of Spanish Vogue and Spanish Harper's Bazaar and was mistaken for Milla Jovovich in the Evian advertisement, said she is “delighted to be working with Max Factor and their make-up artists”, being a huge fan of their products herself. Rutherford, who has recently debuted in 3 Women at London's Riverside Studio's is currently awaiting the release of her new films Free Diver and Vanity Fair.