LVMH group, world leader in luxury brands, is going to buy one of the Russian fashion houses. The group`s analysts conducted a detailed marketing research of Russian fashion industry last year and decided to acquire one of the Russia`s labels in order to advertise it in the West and turn it into a world brand.

The LVHM representatives are keeping the name of the fashion house in secret, however, it is known, that the project is called "A-RUS"

It is rumored, that LVMH`s CEO Delphine Arnault arrived at St. Petersburg, in February 2004, to meet the house`s representatives. In the course of her stay Arnault visited Russian Northern Capital`s major attractions and was enraptured by the city.

The name of the fashion house will be announced this month, as Delphine Arnault will be coming to Moscow to see its runway.