Rock singer Bob Dylan appears in the latest TV commercials for Victoria`s Secret, promoting the company`s Angels collection of lingerie. The commercial was shot in Venice, Italy and features music of Dylan's 1997 hit "Love Sick" from his Grammy-winning album, Time Out of Mind. It's the first time Dylan has ever appeared in a TV ad, but his record label Columbia records is ecstatic with the results.

Victoria's Secret Creative Director Ed Razek told the San Francisco Chronicle that the idea to cast Dylan in the commercials came from the company's top brass, Les Wexner.

"We had done some spots last year with Dylan's music, and they got a great response," Razek said. "So Les asked, 'Do you think Dylan would do a commercial?' It was a stunningly bold idea. We called his management, they found a two-day hole in his schedule, and off we went to Venice." “I can't speak for his motivation, “ Razek added, “But it certainly wouldn't be commercial."