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June 03 2004  

Chloe`s New Boutique


Chloe`s New Boutique

The Paris-based company Chloe, has this week the arrival of their first boutique in Germany. A 750-square-foot store, modeled along the same lines as the London flagship emporium, will open this June in Munich, carrying the house's ready-to-wear lines as well as accessories.

The company has recently celebrated their 50-year debut in fashion. Chloe was founded in 1952 by Gaby Aghion, an Egyptian-born Parisienne with a dark beauty and a bohemian spirit. Rejecting the stiff formality of 50's fashion, she created soft, body conscious clothes from fine fabrics and called them "luxury pret-a-porter."

"Chloe" - a name they chose for its warm, feminine appeal - was perfectly in synch with the new mood of Paris: youthful and modern in design, and slightly audacious in spirit.

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