Fashion icon Sarah Jessica Parker will appear throughout Gap marketing campaigns. Gap has announced yesterday that “Sex And The City” star has signed on to represent the brand throughout the rest of 2004, debuting in the fall marketing campaign that will break this August.

"Gap has always been about individual style, and no one represents this philosophy better than Sarah Jessica Parker," said Gary Muto, president of Gap. "She looks as amazing in jeans as she does in couture. And no matter what she's wearing, she always adds her own style and flair."

This fall, Gap commemorates its 35th anniversary by launching a campaign that celebrates three decades of individual style, with Parker as the spotlight of the campaign.

For the first time, Gap will be working with a celebrity on a broader scale than a one-time appearance in a print or television ad campaign. As part of the new campaign, Sarah Jessica Parker will also be featured in a series of TV spots and print ads, both alone and in conjunction with other artists, the first of which will debut in late August.

"Sarah Jessica Parker's unique personal style embodies the spirit and heritage of the Gap brand," said Jeff Jones, executive vice president of Gap Marketing. "Because of this, we're creating a fully integrated marketing campaign that captures her style and personality."

Gap's fall television campaign will air in the United States on all major networks, spot markets and cable beginning in late August. It also will air on networks in Canada and Japan. The print campaign will appear in September magazines on sale in mid-August.