It’s instant, and, what’s most important – its painless. And it lasts for approximately four weeks. Following a 20-minute application process, the tattoo appears on the skin. The fully disposable, environmentally-friendly patch can then be discarded along with household waste.

This semi-permanent tattoo method eliminating the risks of permanent body art, but lasting longer than a traditional temporary tattoo, was developed in Israel. The technology, called PowerTattoo and introduced this spring by the Israeli company Power Paper Ltd, utilizes the process of iontophoresis, whereby ionized pigments are delivered into the epidermal layer of the skin. The technique is self-applied by a thin and flexible, non-toxic, microelectronic patch, and uses dermatologically safe dyes. The technique may also be used for the application of long-lasting decorative cosmetics and other temporary skin markings.

"PowerTattoo(TM) is a breakthrough product that puts an end to the risks and disadvantages surrounding permanent body art," says Dr. Fink, who is Business Line Director of Power Paper's PowerCosmetics(TM) division.

"PowerTattoo is just one of many applications made possible by Power Paper's revolutionary micro-electronic patch technology," said Shalom Daskal, CEO of Power Paper. "Our PowerCosmetics patches have demonstrated outstanding results for wrinkle reduction, skin whitening, and treatment of facial redness, among others."

Laboratory and initial human tests have shown the patches to be safe, gentle and hypoallergenic. It`s microelectronically enhanced body art, one more step towards higher beauty standards.