Fashion designer and the youngest UK Professor of Fashion ever, Julian Roberts, launched a new label in collaboration with his long-time partner, textile designer Sophie Cheung.

The label, Parc des Expositions, has been presented on the final day of London Fashion Week. But as said the designer, it is "about so much more than just ‘us two’.” The entire first collection, named Future Generations of Ourselves, has been designed by 22 students from the University of Hertfordshire.

The young apprentices based their work on a unique approach to pattern cutting, ‘Subtraction Cutting’, taught by Julian and Sophie at the Royal College of Art, as well as their own directions and creativity. "They are the real designers," Roberts told FashionUK, "We just light the match and fan the flames." But the uniqueness of Parc des Expositions is not limited to the combination of mathematical principles and creativity underlying the project. The venture has also given student direct access to a London Fashion Week audience, a privilege which only the graduates of Central Saint Martin's (who are included on the BFC's official LFW schedule) have enjoyed before.

In 1999 Roberts launched his first own label Nothing Nothing. In Fall 2001 he presented the last collection for the label and during the Spring 2002 introduced a new one, called “Julian And”, which turned into “Julian and Sophie” in the fall, after the designer teamed up with Royal College of Art textiles graduate Sophie Cheung.