Marithe and Francois Girbaud, the designers who brought into fashion délavé (washed out) jeans and who caused a controversy with their recent ad campaign based on Leonardo da Vinci's Christ's Last Supper, will mark their 40 years of creativity by presenting the L’Altro Jeans exhibition.
The exhibition is planned to be held at the Stazione Leopolda spaces in Florence, from June 23 to July 10, in conjunction with Pitti Immagine Uomo, the Italian trade and apparel fair sponsor in Florence.
The denim creations will be categorized according to the main themes: Prologue American, Stonewash, Denim Research, Jean Alternative, Amerasie, Jeanealogie, De Metamorphojean au Jean de M+FG, Be Blue Eternal, Washed Words, Lazer Syndone to visualize evolution of jeans and development of the duo's creative work from the early 1960s up to today.
Having invented the stonewash industrialization in the 70s, the designers with non-conformist leitmotiv "Jeans must be cleaned up from ideas compressing it" have made blue jeans an indispensable item of every wardrobe, which can be both casual and fashionable. L'Altro Jeans exposition, the first great event dedicated to the two “Authentic Industrial Designers”, will feature unique models, original sketches, graphic documents, and old photos, focusing on the "trousers that work, that must be worked, that make you work".