Supermodel Adriana Lima launched Victoria Secret's new fragrance "So in Love" in New York last week. The Brazilian beauty, dressed in a fresh floral top and casual jeans, stepped out at the company's flagship store at Herald Square to introduce the new product and greet her fans.

 According to FWD, Victoria's Secret described the new scent as “a trilogy of rose notes, violet leaves in dipped in cognac, jasmine and honey”.

Lima, who is the lingerie retailer's top model, is also the face of the “So in Love” ad campaign. Many photos, made by fashion photographer Greg Kadel, feature a 11 carat Mouawad diamond ring.