Fashion model Agyness Deyn, 21 (well, actually, 24), the muse and best friend of the designer Henry Holland, has been unofficoally proclaimed the "new Kate Moss" by the British tabloid press.

The model Agyness Deyn is the muse and best friend of the designer Henry Holland. They burst on to the London fashion scene a couple of seasons back. He won the love of the fashion crowd and established designers with his cheeky slogan T-shirts featuring neon-print phrases such as 'Get Your Freak on Giles Deacon' and 'UHU Gareth Pugh'.

Agyness Deyn has won model of the year at the British Fashion Awards. This season, Holland is following Deyn into the mainstream.

People wonder: so what if Agyness might not be her real name and the lucky number 21 might not be her real age? The punk rock pixie with the platinum hair, unofficoally proclaimed the "new Kate Moss" by the British tabloid press, is everywhere right now. Some of Agyness' major ad campaigns include Burberry, Mulberry, and Armani. She's also graced the covers of British, Italian and American Vogue and was recently named "Model of the Year" at the 2007 British Fashion Awards.

The 24-year-old has created a proper, (almost) grown-up collection which includes studded leather hot pants, circulation-stopping skinny jeans with devilish studded knees and foxy, figure-hugging minidresses.