Pamela Anderson, the recently-announced spokesperson for M.A.C. AIDS Fund and the new face of VIVA GLAM V Lipstick will host the 19th annual Fashion Cares in Toronto on June 4 and will donate $100,000, on behalf of the Fund, to the AIDS Committee of Toronto.
Within just one month since becoming the newest face of VIVA GLAM, Anderson raised over $1,8 mln. for the M.A.C. AIDS Fund. The 37-year-old Baywatch star has focused her attention on the importance of getting tested and knowing your health status. The VIVA GLAM V Lipstick and Lipglass are the main fund-raising products bringing all 100% of profit from sales to the M.A.C. AIDS Fund, which helps men, women and children who live with HIV/AIDS.
"We always knew that Pamela would be an amazing addition to the VIVA GLAM V campaign. We chose her not only because she is a highly recognizable pop culture icon, but because she is so passionate about raising awareness about HIV/AIDS and encouraging people to Get Tested. But we just can't believe how incredibly successful the campaign is already doing with the addition of Pamela. It's a testament to her dedication and commitment to helping bringing awareness to HIV/AIDS," said John Demsey, Chairman of the M.A.C AIDS Fund.
"I am honored to be back in my home country to participate in this year's Fashion Cares, I feel privileged and empowered to help raise funds and awareness on the importance for Getting Tested. Everyone, everywhere, has to Get Tested. It's the responsible choice. Knowing also helps stop spreading the disease that has no cure... yet," said Anderson.
She will join the list of celebrities like Ru Paul, Lil’ Kim and Linda Evangelista who have previously walked the Fashion Cares catwalk representing M.A.C. AIDS Fund, the main sponsor of the event.
There will also be an opportunity to meet Anderson backstage by bidding on eBay Canada (for further information see www.ebay.ca/fashioncares).
Within the first year of the VIVA GLAM V launch in 2004, M.A.C AIDS Fund raised $15 million, having celebrities Christina Aguilera, Missy Elliott, Chloe Sevigny, Linda Evangelista and Boy George representing it.
The M.A.C AIDS Fund VIVA GLAM V campaign was designed by M.A.C Senior Vice President/Creative Director, James Gager and shot by photographer Michael Thompson.
M.A.C. is the leading professional cosmetics brand, which was created in Toronto in 1985 and is now the part of The Estee Lauder Companies.