The blond beauty Pamela Anderson posed in the surreal windows of the store at Selfridges Oxford Street to open the celebration of Selfridges’ Vegas Supernova anniversary on April 22. According to The Mirror sources, Pamela looked terrific on the show: “When Pammie arrived on the red carpet she looked incredible. She was the guest of honour and she exuded polished A-list glamour.”

As the star has recently become a new face of M.A.C Viva Glam lipstick, those who had bought the lipstick on the show had a chance to receive a signed poster, all others enjoyed watching Pamela in the windows who posed at the top of the diamond roadster, borrowed from the Liberace Foundation in the honour of Las Vegas anniversary. The display was coordinated by the famous fashion photographer and filmmaker David LaChapelle.

The visitors could also obtain womenswear and accessories in Vegas style as special offers from the top designers Matthew Williamson, Jimmy Choo, Stella McCartney, Chloe and Juicy Couture, play poker on Partypoker.com or enjoy the comedy "Jarrett & Raj."

The spring show will end on May 15 and all the profit gained will go to the M.A.C AIDS Fund to support men, women and children living with HIV and AIDS.