The first Playboy store in United States was opened last Monday, at The Forum Shops at Caesars in Las Vegas wwd.com reports.

The 2,000-square-foot venue, with lots of iconography, was designed by the Walker Group. The new store, owned and operated under a license with the Waikiki Trader Group, will offer Playboy-branded apparel, accessories and lingerie as well as many other Playboy products. The 85% of the goods, represented in a new Concept Boutique are women's clothing, lingerie and accessories.

"Playboy strategically selected the Forum Shops at Caesars in Las Vegas to debut our first U.S. store because it is one of the most successful retail shopping destinations in the world," said Christie Hefner, the chairman and CEO of Playboy Enterprises, Inc. "It is clear that Playboy and Las Vegas are a powerful match, presenting the chance for consumers and visitors to experience all of the glamour, sexiness, style and fun associated with both."

The first Playboy Concept Boutique was opened in the capital of Japan –Tokyo two and a half years ago, and was named as one of 40 top stores in the world by the Retail Leaders Association.

After opening in Las Vegas, the next step in spreading the line of stores in U.S. could be opening a store in Miami, according to Aaron Duncan, the senior vice president and creative director of Playboy Global Licensing, but no further details were mentioned. The next freestanding Playboy store, a 2,300 square-foot venue on Chapel Street, Melbourne, one of Australia's premier fashion areas, will open in fall 2005.