Sears, Roebuck and Co. – America’s largest retailer - and Latina Media Ventures, the publisher of Latina magazine have teamed up to create Latina Life. According to the announcement, the exclusive women’s line, influenced by the style of Hispanic women, includes apparel, footwear and handbags.

"This partnership combines a trusted, value-focused retailer with a magazine that has established itself as a leader by providing its readers with the latest news on Latina fashion and beauty," said Gwen Manto, Sears executive vice president and general merchandise manager, as reports fibre2fashion. "We expect Latina Life apparel, footwear and handbags to appeal to a diverse population of fashionable women who are looking for fresh, beautifully- designed and well-fitted pieces that can take them affordably from work to weekend."

Latina Life clothing reflects Sears' commitment to its Hispanic clientele and is meant to satisfy the lifestyle needs of both fashion-lovers and career-oriented women. It also reflects the position of Latina magazine as one of the leading bilingual fashion magazines for Hispanic women dedicated to their beauty, culture and unique lifestyle. The range will be available at 425 Sears stores in Fall 2005, as well as on sears.com

The brand is planning to extend jewelry and other accessories by spring 2006.

The assortment, featuring animal print faux fur jackets, embellished camis, shrug sets with velvet piping, sheer mesh tops, ruched paisley skirts and fitted pants with contoured yokes and piping, will be priced between $36 and $79. Richly colored footwear and handbags will come in luxe suede, metallic, faux fur, croc leather and animal print, along with studs, beading and rhinestone embellishments.

Hispanic Americans make up 13% of US population and represent an important target audience for retailers.