How many problems did women face with these annoying straps that want to come out of every shirt and blouse, that hurt our shoulders and make us feel really uncomfortable?

Finally designers have solved the problem - the innovative new strapless and backless bra has been launched in the USA after its success in Europe, East and Japan.

The Bust Free Bra was invented by Australian woman-designer who was searching for the better alternative to the usual bras. New bra is made from medical grade expanded polyurethane and is held securely in place by the non adhesive wearer’s clothes.

The professionals claim that the Bust Free Bra has no harmful influence unlike its silicon prototypes, which are heavy and uncomfortable. After its presentation on the national Australian TV Show "Today Tonight" 50,000 copies were sold during the first month.