TAG Heuer, the LVMH (Moet Hennessy - Louis Vuitton) watchmaking company presented its 2005 advertising campaign, featuring movie star Uma Thurman, tennis champion Maria Sharapova, golf legend Tiger Woods, and NASCAR icon Jeff Gordon.

The print campaign "What Are You Made Of", shot by world-famous French fashion photographer Patrick Demarchelier, identifies the company by combining sports, style, glamour and fashion. According to Fashion Monitor Toronto, Demarchelier was selected to create the campaign because of his “artistic photographic genius and unprecedented ability to portrait fashion and beauty as fine art”.

Sexy Oscar nominee for her performance in Tarantino’s Pulp Fiction, Thurman, told the newspaper: "I like the image of becoming the TAG Heuer woman. She is simultaneously strong, yet feminine, energetic, determined, and seductive."

17-year-old Russian tennis star Sharapova is TAG Heuer's youngest brand ambassador. "To represent a brand as legendary as TAG Heuer is a privilege. I am thrilled to become a TAG Heuer brand ambassador. To me, TAG Heuer is a perfect fit because I love fine watches, glamour and winning. I look forward to building a strong relationship with TAG Heuer in the coming years," said the beautiful winner of the 2004 Wimbledon and WTA year-end championships.