Britain’s most famous supermodel of the Swinging Sixties, Twiggy, is the face of an Age Concern campaign. After almost 40 years since the beginning of her skyrocketing career, the legend of modeling world, famed for her skinny figure and huge doe eyes, endorses an ad campaign for UK's largest organization working with and for older people. 55-year-old Twiggy expressed concern about the use of youthful models to promote products designed for over-forties.

“Maturity and confidence have a unique beauty of their own and it is vital that older people are treated equally as consumers of beauty products,” she said, according to The Sunday Times.

A spokeswoman for Age Concern said: “Twiggy is a strong, active, older woman and is backing our campaign to make sure older consumers are properly recognized.”

Twiggy, who earned international popularity at the age of 16 when she was named “the Face of 1966” but quit modeling in 1970 to pursue acting career, has so far been satisfied with her look. 

“Growing old doesn’t bother me, although when I look in the mirror I am self-critical,” she wrote recently. “There’s something quite gracious about growing old naturally — but I might change my mind, so my attitude to cosmetic surgery is, ‘Never say never’.

“I keep in shape by eating healthily, doing pilates and tap dancing. So far, nothing’s bothered me to the extent that I feel I need it ‘fixed’, but when the time comes I might consider it.”

Twiggy is one of a growing group who started to show the beauty and power of older women in beauty products advertising. 96-year-old Irene Sinclair, a retired caterer from north London, chosen for the controversial yet highly successful “real women” campaign for Dove toiletries, is another example of targeting the older and wealthier audience.