The new talk show of supermodel Tyra Banks will debut this fall on 19 Fox-owned TV stations. The Tyra Banks Show, targeting mainly women of 25-35 age group, will be aired in such major cities as New York, Los Angeles, Chicago, Boston, Dallas and Washington.
Tyra will give a fresh voice to daytime TV for a new generation of women, said Jim Paratore, executive vp at Warner Bros. Domestic Television Distribution (WBDTD) at a news conference. This is a targeted long-term play for us.
Although some famous guests are expected to appear in the show, Banks said she doesnt want it to be all about celebrities. I dont want it to be extremely celebrity heavy. I want the focus to be on real issues affecting women today, she told Reuters.
According to WBDTD president Dick Robertson, a serious launch campaign will be developed in collaboration with the Fox station group, but the air time is still to be determined.
Victorias Secret star Tyra Banks, has already made a couple of appearances on the big screen in such films as Coyote Ugly and Love & Basketball, and created and co-produced hit reality series Americas Next Top Model where she performed as a mentor of 14 aspiring models.