This September will become the month of the scents. After Parker’s Lovely, the fashion monster Chanel will release Allure Sensuelle – the new version of the 9-year-old Allure perfume. It will appear in stores of US in September and in France in spring.

The perfume master Jacques Polge used Allure’s six “facets”: oriental, fresh, floral, fruity, woody and spicy while creating Allure Sensuelle, said Laurie Palma, senior vice president of fragrance and Internet marketing. Sensuelle will target younger public because of such additions as pink pepper and patchouli.

“It’s fragrance which will bring a new facet to the Allure business. The original Allure is a fresh, sexy scent; Allure Sensuelle is a spicy sexy scent. They complement each other very nicely — they’re from the same branch of the tree, but they have interesting differences.” – said Palma.

The old scent which included the top notes of bergamot, citrus, Turkish and Bulgarian Roses, Egyptian and Indian Jasmine, absolute of iris and Sicilian mandarin, have been slightly softened, the woody aspect is characterized by Haitian vetiver, while the new Solar Spice addition is a combination of incense and pink pepper.

While she declined to comment on projected sales or advertising spending, industry sources estimated that Allure Sensuelle could do up to $15 million in its first year in the US. The ad campaign will cost about $3 million. 
Allure Sensuelle’s lineup will comprise four stockkeeping units: a 0.25-oz. parfum, priced at $95; eaux de parfum in 1.7-oz. and 3.4-oz. sprays, $80 and $110, respectively, and a 6.8-oz. body lotion for $47.50.

Anna Mouglalis will become the face of the scent , and will appear in print ads in beauty magazines. The TV ad campaign will feature Jacques Helleu who appeared in the 1996 Allure TV ad and was said to inspire the creators for the new Allure Sensuelle