The famous couple David and Victoria Beckham, who recently welcomed their third child Cruz, announced the signature of multi-million pound agreement with Coty Inc. One of the world’s biggest and successful beauty companies, Coty decided to launch Beckham Beauty House, providing the brands named after both David and Victoria Beckham.

Coty’s first output will be aftershave products under David’s name. Later ‘his and her’ fragrances will appear. David’s scent will be launched this fall in Europe. The company is planning to release a series of products, but there is no information about future projects yet.

"David Beckham is a fascinating personality as the first male celebrity who has succeeded in crossing the borders of sport and fashion,” said Bernd Beetz of Coty Inc. according to Canada News Wire Group.

"He and his wife, Victoria are going to be a very exciting couple for us to work with. This will be the first time that we have created fragrances with a couple and with a male celebrity.  The Beckhams embody many of the star qualities that we seek in our brands and as a company."

The golden family is worth $124 million, according to the Sunday Times, and Real Madrid star himself is called the most highly paid football player in the world, meantime endorsing companies including Adidas, Marks & Spencer, Gillette, Vodafone and Pepsi.