Beauty in a Blink, an Atlanta based modeling agency, has joined forces with the Taste of Chicago organizers to infuse the twenty-four year old festival with its only missing element, fashion. The breathtaking, heavily anticipated fashion show will take place July 1, 2004 at 3:00 p.m. in the Chicago Living Pavilion.

In the spirit and tradition of Taste of Chicago, the organizers of the event are always looking for new ways to breathe life and fresh ideas into the nationally anticipated event. Through the brilliant mind of Marcia Pecot, founder of Beauty in a Blink and the revolutionary individuals at the Mayor’s Office in Chicago, a new event is born. Pecot exclaims, “Beauty in a Blink Talent Management is interested in creating an upscale/ high fashion atmosphere during the Taste of Chicago. We intend to present fashion at its best during a one-hour time span. Combining, high-energy, grace, beautiful talent and creativity, our purpose is to exceed every expectation of what a fashion show typically represents.”

Beauty in a Blink’s fashion exhibition will showcase the utmost in fashion, beauty, style and flair while keeping with the tradition of exposing the festival’s attendees to something new all while achieving the awe factor. Targeting fashion forward individuals and focusing on Chicago’s fashion industry the show is expected to see thousands of attendees during their first annual fashion show. Taste of Chicago not only appeals to all five senses with its wide array of delectable eats, aromas of sweet oils and sticky treats, and musical notes filling the air, but it now manages to grab the attention of our sixth sense, none other than the fashion sense.