Starring “The Apprentice” reality show - the #1 on US television since January 2004, Donald Trump has been a trendsetter for the gilded youth, and now he aims to reach their wardrobes.

Donald J. Trump is the epitome of the American success story, setting the standards of excellence while advancing his interests in real estate, gaming, sports, and entertainment. In New York City, the Trump name is the embodiment of the most prestigious edifices: like the world-renowned Fifth Avenue skyscraper, Trump Tower, Trump Palace (the tallest building on the East Side of Manhattan) and the like. The Trump Organization is also one of the world’s largest operators on the gaming arena possessing a range of hotels and casinos. But Trump doesn’t confine his interests to real estate and gaming - he is also one of the partners in the ownership and broadcast rights for the world’s three largest beauty contests: Miss Universe, Miss USA, and Miss Teen USA Pageants.

The idea of Trump’s foray into clothing design was the brainchild of Sheldon Brody, chairman of Marcraft Clothes, inspired by Trump’s statement published in New York’s Daily News: 'Before you even think of coming to my office, you have to wear the correct business attire". According to Brody, whose company has manufactured clothes for Russell Simmons' Phat Farm line, Trump, as always, will have a huge success in this field.

The Trump Signature Collection - a line of men's suits, coats, slacks and, possibly, golfing gear, is to hit the US market in the nearest future. "This will be high end menswear," he told Newsweek. The line, priced at least $575, is made for glitterati, as most products of Donald Trump.