New Australian ad campaign for supermodel Elle Macpherson’s lingerie line, called Elle Macpherson Intimates, has been actively criticized and caused many complaints. The ad, showing bodies of two sexy models in a kitchen, wielding knives at each other, was called “beautifully haunting and ambiguous” by Macpherson. But Liz Longhurst, whose daughter Jane was killed by a necrophilia obsessed man, believes the ad should be banned as it connects sex with violence, saying that “the picture of a faceless woman, clutching a knife, in titillating underwear” could easily become “a distorted fantasy for some” , reports Adrants.

This is not the first time the 41-year-old supermodel purposefully causes controversy. In March, a magazine ad for her lingerie line featuring a keyhole view of a model, dressed in a bra and panties, with her thumbs inside the panties, was banned by the Advertising Standards Agency and labeled “offensive” due to some claims that the model was masturbating.

And even if is almost impossible to masturbate using thumbs and there’s no reported case of death caused by self-pleasing, the last Macpherson’s campaign has gone a little too far by making knife wielding look sexy.