Men’s fashion line Shady Ltd, designed by rap mogul Eminem has gained such pupularity among women that he may soon have to launch womenswear collection, reports femalefirst.com. Celebrity females as Kevin Federline’s ex-girlfriend Shar Jackson and Guess model Doria Baird are said to be the fans of the rapper’s urban wear outfits.

The executive vice president of Shady Ltd, Joe Burke, was cited by Femalefirst as saying: "We've gotten calls from publicists and stylists, for some of Hollywood's hottest ladies, and are sending Em's stuff out to them."

"Logic dictates this will be a very big business," said Michael Belluomo, a spokesman for Nesi Fashion Brands, which owns the Shady Ltd. line.

The clothing range is created by a talented team of fashion designers, reflecting urban style. The collection is heavily featured with hooded sweatshirts, velour jogging suits and baggy jeans in the baby blues, blacks and creams favored by the young male urban hip-hop sect, Belluomo said. Prices will ranges from about $25 for t-shirts to $100 for outerwear.

"Eminem has a very big part in designing this. He's a very particular guy when it comes to how fabrics feel and how they look," Belluomo added, quoted by freerepublic.com.