Think women are the only ones striving for a new look this year? Think again. Men’ s grooming is now the fastest growing segment in the beauty industry, spending $14 billion dollars a year on beauty products. Market researchers predict the men’ s toiletries segment is expected to grow at an annual rate of 4.5 to 5 percent through 2008.

Judging by the numbers, good grooming doesn’ t mean being part of an elite group. These days, everyday husbands and dads are jumping at the chance to polish their style. The reason? Most say it’ s the women in their lives. They’ ve seen the positive effects anti-aging skin and hair products have had on their wives and girlfriends. Now, they want in on the action.

From hair color to skincare, a little grooming can go a long way for most men. Experts offer the following low-maintenance tips for men:

- Stick with products you know, but update them. 50 percent of all men use hair gel, but today's gels are less thick and goopy than ever before. Spread it evenly to prevent flaking.

- Condition, condition, condition. Most men skip conditioner in the show. But it actually works to alleviate dry hair and scalp.

- It’s all in the cut. Cut your hair regularly since long hair looks thinner.