Gucci is getting ready to complement its Envy fragrance family with a new scent. The new Envy Me perfume is designed for younger female audience than the original Envy launched in 1997. The fragrance is meant for 20-35 year-old European and 16-25 year-old Asian women.
Enclosed in tall rectangular bottle bearing tiny Gucci logos, the fragrance, invented by Karine Dubreuil from Mane, combines jasmine and granate with notes of pineapple and green tea.
The Envy Me line due to launch in September, comprises eau de toilette, body lotion and shower gel and runs in prices similar to the original Gucci Envy.