The model-turned-photographer Helena Christensen will sell her photographs on auction to raise money for the National Council for the Conservation of Plants and Gardens (NCCPG).

The supermodel flew to the Peruvian Amazon to take photos of the local Brazil nut gatherers and processors who source the haicare ingredients. The photo session was shot for the Aveda’s products - a luxury hair brand, which have it’s annual Earth Month campaign.

"Going to Peru for me was a huge personal treat as I am half Peruvian," says Helena, quoted by British Vogue. "If anyone had said to me a month ago that I would know everything to know about Brazil nuts, I'd say, 'Yeah, right', but now I think Aveda's work with these people is really interesting.”

“If you work as a model for 15 years, there are lots of products you don't like. But Aveda – how could you not love it? The way it's produced, the fact that it's organic, and is produced in a way that ensures its workers are paid well and treated well. It's not just that, though. They smell heavenly because they're the real shit – and they work. It's not all talk… I try to buy Fair Trade as much as I can. At the supermarket, the products look, feel and taste better. So it's a natural thing to buy. It's not like I think 'Oh, today I am going to save the world'. But if it helps, that's great."

The part-Danish, part-Peruvian Helena Christensen found her place behind the camera instead of catwalk after she has shot the ad campaign for national Danish beer company Carlsberg. She even wanted to shoot the royal wedding of Prince Charles and Camilla Parker Bowles. The auction with her photos will take place on April 22.

“Our mission at AVEDA is to care for the world we live in, from the products we make to the ways in which we give back to society.  At AVEDA, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world,” Horst Rechelbacher, founder of AVEDA said in the press release at http://www.nccpg.com