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May 11 2005  Dolly Skiller

Prada Plans to Sell Lang


Prada Plans to Sell Lang

Prada is now considering the propositions from the companies interested in buying Helmut Lang. The fashion house bough 51% of Lang in 1999 as part of luxury spending spree by CEO Patrizio Bertelli. In January Lang himself left the company launched by him 30 years ago. Some sources were saying that Lang and Bertelli had problems working with each other.

The sale is due in June.

Financial results for Prada are yet to be released; however, the company saw the profits rise 33% in 2004.

On Wednesday Prada also reported that its Jil Sander unit stayed in the red in 2004. The news came as Prada confirmed the sale of its Helmut Lang. WWD reported on March 25 that there are three potential buyers that are looking for the Lang business.

Jil Sander is shifting its fiscal year to end on Jan. 31 to coincide with that of Prada Holding, creating a onetime 13-month reporting period. For the 13 months ended Jan. 31, Jil Sander’s net loss widened to 29.6 million euros, or $37 million, and sales totaled 153.1 million euros, or $191.4 million.

In January of this year Jil Sander CEO Gian Giacomo Ferraris estimated that 2004 sales on a 12-months basis would jump 13.8 % after it lost about 10 % in 2003.

“Last year was certainly a difficult year from the group; however, we are taking the necessary steps in terms of organizational restructuring and cost control to bring Jil Sander back to profitability,” Ferraris said in a statement. “Our goal is to continue to grow the top line through our core ready-to-wear business, but also through increased licensing revenues, widening our accessories range and selectively expanding our distribution network.”

The сompany failed to name any potential buyers of Helmut Lang.

Some sources named Diesel and Tommy Hilfiger as contenders, but sources close to both companies denied their interest in the label.

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