Hip Hop stopped being just a gangsta music long time ago, now it’s about life style. Agenda Inc. made a research to find out about the most popular brands mentioned in today’s hip hop lyrics. Lucian James, president of Agenda, said: “Hip-hop talks about the here and now. It’s more about pop culture than rock or pop music.”

The top ten impresses by the number of luxury and prestigious brands. Among them Cadillac that takes first place and was mentioned over 70 times by Outkast guys as well as in eight more songs. “don’t want to meet you daddy – just want you in my Caddy”.

Another automobile moguls favored by rappers are Mercedes (50 Cent’s Disco Inferno), Rolls-Royce’s - mentioned by Jay-Z and Snoop Dog; Jaguar and Chevrolet, which  are  the favorite cars of Destiny’s Child babes; some prefer the sophistication of Bentley and Maybach.

What do rappers like to drink? The answer to this question is obvious: Hennessy and Cristal – both taking the 2nd and the 8th places. Not cheap, right? Juvenile’s and Tupac Shakur’s songs are the great advertisement of these alcohol drinks.

Most often mentioned fashion brands are Gucci, Prada and D&G. Roberto Cavalli is lagging a little bit behind.