Tommy Hilfiger has signed up Latin heartthrob Enrique Iglesias to be the face of its new fragrance True Star for men. Hilfiger already holds a contract with R&B diva Beyonce Knowles, who became a spokesmodel for women’s version of True Star. Enrique’s contract will supposedly last for years; however, the company hasn’t revealed how much it has agreed to pay the handsome crooner.

In an official company statement designer Tommy Hilfiger said:

 "Enrique is an extremely talented and passionate artist with an engaging, charismatic presence. People around the world are instinctively drawn to him and moved by his music,"

"Enrique's great qualities and his universal appeal make him a great fit for the True Star Men fragrance."

Iglesias, whose relationship with Russian tennis star Anna Kournikova is subject to incessant tabloid speculations, says that creating a fragrance will be an “exciting way to reach new fans while connecting with those people who already enjoy [his] music."

"I have always admired Tommy Hilfiger and am excited about this new venture with Tommy Hilfiger Toiletries," adds the singer.