Louis Vuitton opened a new boutique in China, Shanghai in response to cheap knockoffs of its handbags flooding world markets . The spacious outlet in the Plaza 66 mall on ritzy Nanjing West Rd. said to be China's biggest luxury brand store. The Superbrand presents traditional range of luxury products: gilt-lined LV steamer trunks and stamped handbags, models in fur-lined coats and stiletto heels, writing utensils , jewelry, watches and different accessories.

Luxury goods makers like Louis Vuitton, Georgio Armani, Gucci, Dior, Prada and other big name brands demanded that China is to crack down on fake products, as counterfeiters operate barefaced throughout the country.

At present, unscrupulous peddlers do not openly display Louis Vuitton bags, providing visitors with catalogues of fake products. Market visitors are chased by sellers of copycat bags, which offer products at prices charged for the real thing. Louis Vuitton, which sells products only through specialized stores, believes that from now on their customers would not be easily cheated.

Louis Vuitton operates in China market since 1992 when the group opened their first store in Beijing's Palace Hotel. The new LV boutique is a 900 square meters outlet aimed to expand demand for luxury goods. In the past month Louis Vuitton has also opened stores in Xi'an, in north-central China, and Xiamen, on the southeast coast, bringing the number of its outlets on the mainland to 11.