Star German model Eva Padberg is to become Brand Ambassador for Mercedes-Benz to represent the famous brand at future fashion and lifestyle events. Eva Padberg will take on the new role at Mercedes-Benz Fashion Week Berlin which is being staged for the first time in July. Mercedes-Benz commissioned renowned photographer Marc Trautmann for the fashion shoot in Berlin, and the pictures feature the model with an elegant Mercedes-Benz CL-Class Coupe to emphasise the close links between the worlds of fashion and cars.

Eva Padberg’s first appearance as brand ambassador for Mercedes-Benz is very high-profile. The multi-talented model appears on all of the posters and official publicity materials for the first Mercedes-Benz Fashion Week Berlin.

“Berlin and Eva Padberg both epitomise a modern and young lifestyle,” a Mercedes-Benz top executive stated. “The Mercedes-Benz brand has always been known for its innovative approach, its timeless and emotional design and its unique allure. Which is why Eva Padberg is the ideal fashion ambassador for our brand.”

As brand ambassador, Eva Padberg will become the face of Mercedes-Benz’s long-term commitment to top-class fashion events. The star model has a special place in today’s fashion industry. She has dazzled the world on the catwalks of Milan, Paris and New York in fashion shows for Chanel, Versace and Armani. She has featured on the cover of glamorous fashion magazines and in major advertising campaigns. She is also making a name for herself as a presenter, actress and voice-over artist and is an official ambassador for both UNICEF and SOS Children’s Villages.

Mercedes-Benz commissioned renowned photographer Marc Trautmann for the fashion shoot in Berlin, and the pictures feature the model with an elegant Mercedes-Benz CL-Class Coupé to emphasise the close links between the worlds of fashion and cars.