Fashion icon Sarah Jessica Parker will represent Gap for the third consecutive season. Former “Sex and the City” star has agreed to appear in spring marketing campaign for the brand, reports the AP. The campaign comprising television, print, direct mail, online and in-store marketing elements starts in February. The March issues of InStyle, Vanity Fair, Vogue, Elle and Lucky magazines will be featuring print ads with Sarah Jessica.

“Sarah Jessica Parker’ s unique personal style embodies the spirit and heritage of the Gap brand,” said executive vice president of Gap Marketing Jeff Jones. “We’ve had an amazing customer response to Sarah Jessica’ s iconic sense of individuality and style in our previous campaigns, and we’re thrilled to team up with her again for our spring campaign.”

“I think the Gap is terrifically creative and inspired,“ said Sarah Jessica Parker. “Women will love the clothes for spring,” added Parker who describes her own personal style as having “no rules - thrift to vintage to off the rack to couture.”

As part of new campaign for the brand Parker will be featured in a number of TV spots that will air on all major networks f United States and Canada. The creative details of the campaign are not being disclosed yet.