The licensee of First American Brands junior fashion label Rampage stated that it will launch its second fragrance Butterfly for women in May. First American Brands is also planning to launch the concurrent scent, men’s perfume Ferrari Passion, and is currently rolling out Corvette which was launched in US stores in 2003.

First American Brands is the subsidiary of Mozzate – Italian fragrance marketer Vapro International. Last year revenues at Vapro reached 65,3$ mln., 25$ mln. were earned by First American Brand.
“Our target is to double the volume of First American Brands this year,” said Lemma – the president of Vapro.

The first Rampage scent is now launched in over 400 US stores, including the top ones. “Butterfly” is planned to be sold on 200 stores, including Macy’s East and Bon-Macy’s. By one year this number will reach 650 stores.

Tom Burke – US general manager of First American Brand said that “Butterfly” is a “younger fragrance [designed] to capture a younger customer”. The fragrance consists of a mix of violet, jasmine, freesia, sandalwood and vanilla accords. It will come in 2 versions: a 3-oz. eau de perfume for $52, and a 1.7-oz. edp for $40. Ancillary products include a $24, 6.8-oz. body lotion.

The US-wide launch of Ferrari Passion will involve 300 doors and by the next half of the year – from 650 to 750 stores. Passion features notes of citrus, spice, wood and leather. It comes in two sizes: a 3.4-oz. eau de toilette for $60, and a 1.7-oz. edt for $42. An aftershave balm, shave gel and deodorant are included in the collection.